consistency build brands
More than a logo or a fancy baseline, your brand needs a clear definition of a target audience. Your customers need to be approached with empathy and an authentic message. Your brand image not only needs to be beautifully designed, it needs to be based on solid a business and marketing strategy, with a clear brand purpose and positioning. A great brand is a consistent one.
The face of the brand. Logotypes, typography, colors, details, guidelines... you name it. Great visual components speak to new customers, while still entertaining and re-assuring an existing client-base. Emotion can omnipresent or it can be subtle. All details matter.
The execution and implementation of the brand strategy through its identity. Both online and offline, a brand is in a constant dialogue with its customers. Telling its story in a compelling and consistent way, through all channels. Great communication manages expectations while making sure they remain huge.
An open mind to new ideas and new technology. An open working environment for our team, where a system of radical candor builds a team that builds the best product. A strong belief in an open source approach, as none of us is as smart as all of us. An open communication, where transparency - on all levels - builds trust and long term relationships.
Empathy is the single most relevant driver in understanding our customers and, in turn, helping them relate to theirs. Empathy can be trained and nurtured, but it demands a predefined mindset that there is no 'one opinion'. We do not design and build for our clients... we do it for theirs.
Consistency is lost when details are deemed irrelevant. They can create the differentiator between grabbing one's attention or being overlooked. In creating for or interacting with our clients - whether it is design, code or content - we maintain a mindset that all details matter. Detail demands discipline. What might look like minimal effort, might have maximal impact. A great brand isn't a beautiful brand, it's a consistent one.
Flexibility rules our world. With our design or development approach, the ideas we generate or the products we build... we acknowledge that a mindset may mature, ambitions may push forward and that your, your customers' and even our team's expectations may change. We believe in making sure that both your brand and our company are future-proof, without claiming they may never evolve.